Monday, June 18, 2007

Using sex to sell just about everything but birth control

Viagra commercials are all over the place. We use sex to sell just about everything, from cell phones to beers to cars to cotton tee-shirts to groceries... to put it mildly, sex is everywhere. But how often in these oversexualized commercials do we see safe sex mentioned or even implied? Trojan Condoms put out a commerical to sell condoms and promite safe(r) sex to prevent diseases and pregnancy. Not a bad idea, right? Well, not according to Fox and CBS. Nope, these commericals are simplyinappropirate for the viewership. Heaven knows, we wouldn't want them to think that we are advocating for condoms to be used as birth control!

Read more about this in the New York Times, Pigs with Cellphones, but no condoms.

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